Fishbowl

Client Services

Email Jumpstart

Program Overview

 

 

 

Email is among the most effective, and cost-efficient forms of marketing for restaurants. According to the Direct Marketing Association, it returns $42 for every dollar spent. Yet, working with over 40,000 restaurant locations, we understand that planning a successful program can seem a daunting task. That’s why we have developed the Fishbowl JUMPSTART Program. Our process streamlines the time and energy required to become an email marketing expert. It is a version of the process we use with our existing clients, which has helped them drive more than 60 million guests and billions of dollars in sales. 

Over the next six weeks, you will receive a series of messages from Fishbowl, one for each step in the JUMPSTART process.  The content is a quick read, but the ideas are quite powerful.

 

Week 1

 Planning:

 

Week 2

THE BASICS:
• Terminology
• CAN SPAM Compliance
• List Hygiene and Deliverablity

 

Week 3

BEST PRACTICES:
• List Building
• Subject Lines
• Design

 

Week 4

ANALYSIS:
• Tracking & Monitoring

 

Week 5

FINE TUNING:
• Campaign Testing
• Segmentation

 

Week 6

THE AFTERMATH:
• Viral
• Error Management